The scariest part of Halloween isn’t the spooky costumes and scary pranks; it’s alcohol-impaired drivers. In 2012 alone, 26 people were killed in drunk-driving crashes on Halloween night.
The National Highway Traffic Safety Administration has posted marketing tools on its website to assist in Halloween 2014 drunk driving enforcement campaigns. The tools include: banner ads, talking points, sample talking points and news releases, logos, posters, radio ads, social media messaging for Facebook and Twitter, TV ads and web videos. These marketing tools can be used to fit your needs and objectives while, at the same time, partnering with other States, communities, and organizations on this Halloween drunk driving prevention initiative.
The campaigns are based on two basic principles; Drive Sober or Get Pulled Over (enforcement) and Buzzed Driving is Drunk Driving (social norming).
All the materials are available to download here.